I first saw this ad at the Cannes Interational Ad Festival and thought it was brilliant. Set on the ocean, the die cut allows the movement of the sun to create vibrant, natural hair colors.
Produced by H & C – Leo Burnett Beirut.
This campaign was created for MTV Switch by Ogilvy in Amsterdam. This is a great example of outdoor that doesn’t blend in to the clutter – as you can see in the picture, it involuntarily turns heads with its originality.